Southwest Airlines
Online Image and Video Database
Economy and efficiency have helped make Southwest Airlines the most successful low-fare, high-frequency, point-to-point carrier in the United States. So when the company's media relations team began searching for a way to reduce the cost and time involved with distributing video and still images, Wieck Media was prepared with an economic, efficient solution worthy of Southwest's industry-leading reputation.
For decades, Southwest relied on cumbersome methods such as beta tape, overnight delivery and satellite transmission to satisfy media requests for B-roll video - the footage used by broadcast journalists to add dimension and depth to a story. The airline not only needed to reduce ongoing expenses and staff time spent fulfilling requests via low-tech methods; it also needed to create a central repository for its extensive catalog of media-relations imagery.
Enter Wieck Media with a cutting-edge solution that includes an online video repository and a comprehensive high-resolution image database, giving reporters and editors anytime, anywhere access to the exact footage and images they need. With this simple but powerful plug-in to the existing SWAmedia.com site, Southwest is powerfully equipped to satisfy the growing needs of global media outlets as they follow the airline�s incredible success story.
