Dark Sites | PR Crisis Management
The person who coined the phrase “There’s no such thing as bad PR” probably never had to deal with a corporate accounting scandal or life-threatening product recall. However, a well-conceived “dark site,” which contains background information about the company and up-to-date images of its key people and products, can be an invaluable asset in the event of a crisis. Wieck develops and maintains these sites, which remain hidden from public view until our customers give us the word to go live. Then, when media hits increase exponentially, our system can easily handle the surge in Web traffic without compromising your mission-critical operations.
