Assets — Written and Spoken, Still and Motion
Wieck provides media-ready content of all types, specially formatted for print, broadcast, and Web use. No matter what type of systems or files you use, from JPEGs to MP3s, Wieck makes your original materials available in formats that are easy for publications and networks to use. These files are created to conform to a variety of industry standards, including those of the International Press Telecommunications Council (IPTC). We handle a broad range of files, including:
- Text — as e-mail attachments, text files or PDFs
- Images — in color and black and white, high and low resolution, multiple sizes
- Audio — for broadcasting or podcasting
- Video/Film Clips — available in various lengths, with or without its original narration; streaming; D1 broadcast quality
As we reformat each file, we archive it to make it searchable. We ensure that images are associated with the correct media release. We organize, date and verify photos and cutlines. We even make each image available as a thumbnail view for easy reference. Although Wieck has each process down to a science, it can be very time-consuming for an in-house media-relations staff — not to mention expensive in terms of the technologies required. That’s why it makes sense to look to Wieck for the everyday tasks that can cut into the time you spend building and fostering media relationships.
